About Us

Founder’s Profile

Fashion visionary and founder of the eponymous brand Jyo Das, Jyoti is an internationally acclaimed entrepreneur at many levels, with head offices in NYC, Milan and Mumbai.  A couturier and an accessory designer reputed for her flair and imagination- her fabrics, unique prints and edgy craftsmanship have made a mark through fashion annals from Milan to Mumbai. Fondly known as Jyo, Jyoti Das was born into a family where textiles and embroidery were the way of life. From a young age, she was drawn to this mileu of textile, design and embellishment. The beauty of nature and the elements that make up great art captivated her mind and imagination that seamlessly flowed into a career of art and fashion.  The past two decades have seen her win accolades and in a short while her brand Jyo Das has emerged into an internationally acclaimed brand.

Her story is not without adversity. Retrospect shows Jyo’s grit and determination in surmounting the shackles of societal norms defined by highly patriarchal times. She broke free from the confines of orthodoxy to become a financially empowered and independent woman. Seeing education as the key to freedom she pursued her studies alongside raising children, remaining steadfast in her commitment to her goal completing her masters in fashion design from NIFT and jewellery from IGI Belgium.

Jyo Das the brand was born in 2017, with passion and commitment and innate creativity that was marked by her will to preserve valuable  traditional Indian embroidery. Her dedication to her craft kept her going.

Jyo has created a business all over the world which of course is about revenue but what distinguishes it is the positive impact it has on the world of craft with exquisitely designed and magnificently hand-crafted accessories and apparel. Her creations are dramatic but also sustainable and non-toxic in their manufacture. Jyo's success is a testament to the power of combining creativity with business acumen.

Her inspiration comes from the works of great artists, which communicate emotion, ideas, and design that can transport us to different realities. Her works are a joyous triumvirate and testament to her creativity, passion and her love for life.

Brand’s Profile

Bespoke fashion and clothing that fits us and our personality is a distant dream for many. However, Jyoti and her team of skilled artisans have turned this wish into a reality with her label, JYO DAS.

Ushering bespoke fashion from runways to our wardrobes since 2017, JYO DAS speaks to an audience that affirms following our aspirations and dreams for the zeal of new experiences, most of which just sits right by exploring the concepts of wearable art. From kaftans and resort wear to jewellery such as neckpieces, earrings and handbags, JYO DAS is for the versatile, free-spirited woman who does not shy away from being strong, dynamic and a go-getter in her own way, without letting go of her humble beginnings and heritage.

The ensembles in the collections of JYO DAS thus reflect the charismatic woman, intentionally becoming more than just second skin, reaching out as the extension of her ideas and an eternal part of her life. An emporium of apparel that is a refreshing take on the sustainable artisanal practices, JYO DAS is an ode to the heirloom of craftsmanship.

Enhancing this love, JYO DAS connects the dots of grace and panache with global fashion icons such as Madonna, Audrey Hepburn and Natasha Poonawala. Affixing this essence, the label takes its muse from Nepal’s national flower, Rhododendron. Reflecting the brand’s purpose through the spotlight hues of rich crimson red, it poses as a marker for power, passion and fearlessness, making it apt for JYO DAS’s logo.

With its first store launch in 2021 at Juhu, JYO DAS has added another feather to its cap with its recent store launch in 2022 at Kala Ghoda. With a goal to reach out to wider audiences on a global level, JYO DAS is spreading the qualities of confidence and a bold outlook on life, all the while being nature-friendly and non-toxic with its use of environmentally sustainable materials to create uber-sartorial garments that includes traditional Indian artwork. A part of every fashion connoisseur’s checklist, dare to adorn your true persona with JYO DAS.