Fashion visionary and founder of the eponymous brand Jyo Das, Jyoti is an internationally acclaimed entrepreneur at many levels, with head offices in NYC, Milan and Mumbai.  A couturier and an accessory designer reputed for her flair and imagination- her fabrics, unique prints and edgy craftsmanship have made a mark through fashion annals from Milan to Mumbai. Fondly known as Jyo, Jyoti Das was born into a family where textiles and embroidery were the way of life. From a young age, she was drawn to this mileu of textile, design and embellishment. The beauty of nature and the elements that make up great art captivated her mind and imagination that seamlessly flowed into a career of art and fashion.  The past two decades have seen her win accolades and in a short while her brand Jyo Das has emerged into an internationally acclaimed brand.

Her story is not without adversity. Retrospect shows Jyo’s grit and determination in surmounting the shackles of societal norms defined by highly patriarchal times. She broke free from the confines of orthodoxy to become a financially empowered and independent woman. Seeing education as the key to freedom she pursued her studies alongside raising children, remaining steadfast in her commitment to her goal completing her masters in fashion design from NIFT and jewellery from IGI Belgium.

Jyo Das the brand was born in 2017, with passion and commitment and innate creativity that was marked by her will to preserve valuable  traditional Indian embroidery. Her dedication to her craft kept her going.

Jyo has created a business all over the world which of course is about revenue but what distinguishes it is the positive impact it has on the world of craft with exquisitely designed and magnificently hand-crafted accessories and apparel. Her creations are dramatic but also sustainable and non-toxic in their manufacture. Jyo's success is a testament to the power of combining creativity with business acumen.

Her inspiration comes from the works of great artists, which communicate emotion, ideas, and design that can transport us to different realities. Her works are a joyous triumvirate and testament to her creativity, passion and her love for life.